LoveItaly! is a non-profit voluntary initiative dedicated to the preservation, promotion and appreciation of Italy’s unique cultural heritage and the world’s greatest living museum. The association is the first of its kind to support conservation projects throughout Italy.
LoveItaly! was founded by LVenture Group, a holding company quoted on the Italian Stock Market that participates in digital start-up businesses, and an international group of coordinators, professional advisors and volunteers with varying fields of expertise with a unifying mutual passion for the beauty of Italy.
LoveItaly! will operate in collaboration with Italian ministries, superintendents for Italian monuments, fine arts and museums, local and national authorities, church leaders and higher institutions of learning including Italian and international universities and academies.
Our objective is not only to reach the millions of visitors coming to Italy, but also the countless number of people worldwide who are passionate about Italian history and culture. We use a crowdfunding platform, the most powerful and innovative tool available to better connect with local and international communities. By implementing new forms of communications we can reach out and engage new audiences.
Alongside our primary function to raise funds, our role as an association will be to coordinate the various players involved in our projects, such as the above-mentioned institutions, experts, donors, patrons, specialized operators, fund raising and public relations professionals and all people passionate about Italy. We are consistently and thoroughly focused on the importance of our communications in furtherance of transparency, recognition, sharing and civic partnership.